Superstar

Victoria Beckham In A Bag

By: Going Like Sixty - Published:   Updated: Jun 7 2011 • References: fabsugar & styleguru.org
Wow, either this is a stroke of marketing genius or a backfire. After Victoria Beckham was listed as number one on Blackwells' Worst Dressed List, Marc Jacobs released photos of her for the new Spring 2008 ad campaign. At least she had some fun with the photo shoot. She's always so stern. Is this a change in personna back to the former Posh we loved?

Implications - Corporations can create a buzz around new product lines by using a celebrity to create avant-garde advertising. By using unconventional advertising means, corporations can attract the interest of fans, critics, and journalists seeking to understand the point or idea behind the campaign. This increased awareness puts the corporation's in the minds and mouths of a wide cross section of consumers.

Stats for Leggy Marc Jacobs Ad Trending: Older & Average
Traction: 9,198 clicks in 362 w
Interest: 4 minutes
Concept: Leggy Marc Jacobs Ad
Related: 56 examples / 43 photos
Segment: Females, 18-35
Comparison Set: 20 similar articles, including: opulent medallion lighting, young designer-supporting creatives, and modernized 50s fashions.