Ready to brighten up your wardrobe? I mean really brighten it up? Then try a flash of neon. A while back we showed you Victoria Beckham's neon tube dress, and while some thought it was a sartorial atrocity, others found it outrageously appealing!
The trend is catching on with multiple designers, and its not just dresses anymore. For those not willing to chic up in something quite so boldly, a chunky necklace with neon hued baubles could do the trick.
Electric coloured jewelry or sandals looks incredible with a tan, and could be just the thing to spiff up an ordinary tee and jeans this summer.
In the gallery:
1. Tokyo Hardcore Neon Row Necklace by Tarina Tarantino
2. Crepe twist-front sandal with neon platform by Giambattista Valli
3. Neon Orange Board Short from ShopBop
4. Native Medium Hobo bag with zebra stripes and hot pink from Guess
5. Vandalized vintage crystal necklace by Tom Binns
What's Driving This Trend
- Neon Fashion
- Disruptive innovation opportunity: Develop new sustainable materials and manufacturing processes for neon clothing and accessories.
- Chunky Necklace
- Disruptive innovation opportunity: Integrate technology into chunky necklaces to create interactive and customizable jewelry experiences.
- Electric Colored Jewelry
- Disruptive innovation opportunity: Combine traditional jewelry designs with augmented reality technology to create immersive virtual try-on experiences for customers.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Use neon fashion as an entry point to explore sustainable and eco-friendly practices within the fashion industry.
- Jewelry
- Disruptive innovation opportunity: Develop smart jewelry that monitors health metrics and provides personalized recommendations to improve well-being.
- Retail
- Disruptive innovation opportunity: Implement augmented reality technology in retail stores to allow customers to virtually try on and customize neon clothing and accessories.
