Hershey's Bliss will hopefully hit the sweet spot of the candy market. Hershey's has seen their market share fall to Mars because the growth has been in premium and dark chocolate.
Let's see if their newest innovation helps them out. The Bliss bars are ergonomically shaped to fit your mouth and will be priced at about $3.99 for 36 pieces. They will be available in dark chocolate, milk chocolate, and milk chocolate with a "melt away" center.
Hershey will be launching the new treat in March, 2008.
What's Driving This Trend
- Premium Chocolate
- Disruptive innovation opportunity: Develop new flavors and textures of premium chocolate to cater to the growing demand for high-quality, indulgent treats.
- Ergonomic Packaging
- Disruptive innovation opportunity: Design packaging that is not only visually appealing but also ergonomically shaped to enhance the consumer experience and differentiate from competitors.
- Customized Pricing
- Disruptive innovation opportunity: Experiment with customized pricing models by offering different quantities or assortments at varying price points to attract different consumer segments.
Who This Affects Most
- Chocolate Manufacturing
- Disruptive innovation opportunity: Integrate ergonomic design principles into the production process to create chocolate products that are more comfortable and enjoyable to consume.
- Confectionery Retail
- Disruptive innovation opportunity: Use ergonomic packaging and customized pricing strategies to capture market share and stand out among other confectionery retailers.
- Food Packaging
- Disruptive innovation opportunity: Develop innovative packaging solutions that not only protect the product but also enhance the consumer experience through ergonomic design and functionality.
