Musical Dogs For Marketing

Falling in Love (Doggy Style)

Remember Dogside? Now the pet company, whose mission is to pamper pooches with only the best, has launched a viral video of "the world's first ever canine boy band."

The clip, which can be seen above, features a series of dogs in a music video to Falling in Love (Doggy Style) which sees the canines getting cozy with objects like a stuffed frog and boxing glove while another dog has a romantic, candlelit dinner at a table across from a bone.

Lyrics like "You can't help what you fall in love with, just be sure to hold on to your pride" accompany this silly video which ends with dogs doing that thing male dogs too well with their objects of desire. You know, that thing everyone hopes doesn't happen to their leg when Fido gets frisky.

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Canine Entertainment
Disruptive innovation opportunity: Develop unique and entertaining content featuring dogs to capture the attention of pet-loving audiences.
Viral Pet Videos
Disruptive innovation opportunity: Create and promote engaging videos featuring pets as a marketing strategy to increase brand visibility and reach.
Pet Product Marketing
Disruptive innovation opportunity: Utilize creative and humorous marketing campaigns around pet products to attract and engage potential customers.

Where This Applies

Pet Industry
Disruptive innovation opportunity: Introduce innovative pet products and services that cater to the growing demand for canine entertainment and engagement.
Entertainment Industry
Disruptive innovation opportunity: Embrace the popularity of viral pet videos to develop new forms of pet-centric entertainment and content.
Digital Marketing Industry
Disruptive innovation opportunity: Encourage the use of pet-related marketing campaigns and content to drive customer engagement and brand loyalty.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 87%
Freshness 8%

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