Diesel released new ads in their super creative and successful 'live fast' campaign. Stitches shows a model running away while the surgeon is trying to finish stitching her leg. Lipstick shows a group of models putting on lipstick while running in the street.
“Live fast†| High speed shopping diesel.com
Advertising Agency: Marcel Paris, France
Photographer: Laurie Bartley
See more 'live fast' ads in our original Trend Hunter post:
Implications - One of the best ways an established company or brand can generate interest in a new campaign is through short, comedic advertising. By packing the advertising with jokes and limiting it to under one minute, the brand stands a better chance of the commercial going viral and spreading the campaign.
What Makes This Trend Stand Out
- Short-form Comedic Advertising
- Using short, comedic advertising with jokes and limited time to go viral.
- High-speed Shopping
- Emphasizing speed as a selling point for the brand's products.
- Creative Fashion Advertising
- Employing creative and attention-grabbing concepts in fashion advertising.
Sectors Adopting This
- Fashion and Apparel
- Fashion and Apparel industry can benefit from creative, fast-paced advertising campaigns.
- Advertising and Marketing
- Advertising and Marketing industry can utilize short-format, impactful commercials to promote products.
- E-commerce
- E-commerce companies can emphasize the efficiency of their shopping process through fast-paced campaigns.
