In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008.
The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creative talents from around the world. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. The 10 best entries of every round will receive cash prizes of $500 US.
For more details and information, visit www.hugocreate.com
Hugo follows in the steps of Red Bull, who recently utilized a similar artistic strategy, check the following posts:
Why This Trend Is Growing
- Artistic Marketing Contests
- There is an emerging trend in marketing among brands to use artistic contests and competitions to build buzz and hype products.
- Brands Collaborating with Creators
- More and more brands are partnering with creators, including artists and designers, to create unique designs.
- Crowdsourced Design
- Contests and challenges like HUGO Create are part of a growing trend of crowdsourced design, which allows for a wider range of creative ideas to be explored.
Industries Being Reshaped
- Fragrance
- Fragrance companies like HUGO can use artistic contests and collaborations to reinvigorate interest in their products.
- Marketing
- Marketing professionals can take advantage of the trend of artistic contests to create innovative campaigns that engage consumers in new ways.
- Design
- Design and creative industries can benefit from crowdsourced design contests to identify new and unique talent and ideas.
