M & M Australia just unleashed a very creative fun new campaign, the M & Ms Election. Each of the five M & Ms characters is given a different political/campaign style to suit their personalities. The print ads work as fliers for each 'candidate' urging you to vote for him/her.
As for television, each character is given their own TV spot by breaking the standard 30-second timeframe into five 5-second commercials.
The ads use fun slogans such as "A vote for Blue is a vote for you", "Miss Green, working the polls", "Vote Yellow, the people's candy-date".
Watch the above video for the Vote Red spot. You can see the other TV spots here
Vote Yellow , Vote Orange , Vote Green , Vote Blue
What's Driving This Trend
- Creative Advertising Campaigns
- Opportunity for brands to create engaging and unique ad campaigns that capture consumer attention.
- Personalized Marketing Strategies
- Potential for brands to tailor marketing messages to individual personalities and preferences to enhance brand engagement.
- Short-form Video Advertising
- Emerging trend of using shorter advertisements, such as five-second spots, to deliver impactful messages in a brief amount of time.
Who This Affects Most
- Food and Beverage
- Brands in the food and beverage industry can explore creative advertising campaigns to stand out in a crowded market and connect with consumers.
- Marketing and Advertising
- Marketing and advertising agencies can embrace personalized marketing strategies to help their clients create more targeted and effective campaigns.
- Media and Entertainment
- Opportunity for media and entertainment companies to leverage short-form video advertising to capture audience attention and drive engagement.
