The Col-Pop, a mashup of drink cup and food container is the brainchild of BBQ Chicken, a South Korea–based fried chicken chain. This evil idea sets to make us fatter by making it easy for handy snacking while walking, driving, talking on the phone, or blogging.
And the genius doesn't stop at popcorn chicken nuggets. Sister Korean company BHC Chicken also offers spaghetti, french fries, and fried mozzarella balls in Col-Pop containers. With BBQ already having a few branches in USA and planning to expand soon, Americans are set to add a few kilos for sure.
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What's Driving This Trend
- Convenient Food Packaging
- The Col-Pop represents a trend in convenient food packaging, allowing for easy snacking on the go.
- Mashup Food Items
- The combination of different food items within the Col-Pop container showcases a trend in mashup cuisine.
- Expanding Fast Food Chains
- The expansion of BBQ Chicken and BHC Chicken in the USA reflects a trend in the growth of fast food chains.
Who This Affects Most
- Food Packaging
- The Col-Pop creates opportunities for innovative food packaging solutions.
- Fast Food
- Fast food chains like BBQ Chicken and BHC Chicken can explore innovative menu offerings using the concept of mashup food items.
- Convenience Stores
- Convenience stores can capitalize on the trend of convenient food packaging by offering similar products to consumers on the go.
