The Apple commercial trend is becoming very consistent. One day Apple uses a song in a new commercial, and the next day, the song instantly flies up the charts selling downloads like hot cakes.
The newest example is singer/songwriter Yael Naim, whose song 'New Soul' is featured in the new Apple MacBook commercial. The song instantly jumped up the iTunes song downloads chart, sitting at #2 at the moment.
I remember the days when artists used to scoff at the idea of big companies using their music in commercials and ads, for fear of cheapening their 'art'. I imagine these days there must be a long line of songs being pushed to Apple in hope of becoming the 'chosen one'.
As for lucky Yael Naim, she was born in Paris in 1978 to Jewish-Tunisian parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she learned Hebrew and trained as a pianist. Her first solo album, In A Man's Womb, was released in 2001 and her second, Yael Naim, was released in October, 2007 in France peaking at number 11. Her style has been described as having a touch of folk and jazz, with mysterious and evocative words sung with a delicate and intentionally slightly husky voice.
UPDATE - On Billboard's new issue for the week of (2008-02-16), Yael Naim's 'New Soul' is the Hot Shot debut at no. 9!
Why This Trend Is Growing
- Apple Commercial Boosts Music Artists
- The consistent trend of Apple using songs in their commercials is driving artists' songs up the charts and increasing their downloads.
- Songs in Commercials Drive Sales
- The practice of featuring songs in commercials, like Apple's MacBook commercial featuring Yael Naim's 'New Soul,' leads to a significant increase in song downloads and sales.
- Artists Embrace Commercials for Exposure
- Musicians are increasingly open to having their music featured in commercials as it provides a platform for their work and boosts their popularity.
Industries Being Reshaped
- Music Industry
- The music industry can leverage the trend of featuring songs in commercials to promote artists and drive sales of their music.
- Advertising Industry
- The advertising industry has an opportunity to collaborate with musicians and use their songs to create impactful commercials that resonate with consumers and increase brand awareness.
- Technology Industry
- The technology industry, exemplified by Apple, can continue to innovate by partnering with artists and leveraging their music to enhance the marketing of their products and services.
