Safe MP3 on the Run

The SJ-08 Smart Jacket

Here is something for you outdoor activity fanatics and sports people. The SJ-08 MP3 Smart Jacket has built-in shoulder speakers, so you do not have to use earbuds/headphones that isolate you from the surroundings while you are on the run and might put you in danger. It includes secure pouches for your MP3 player, mobile or other gadgets; volume and track adjustment buttons on the arm and is available in a selection of colors, including the pictured above ‘night safe’ bright orange.

Smart Clothing for Outdoor Activities
The emergence of smart clothing with built-in technology such as shoulder speakers presents an opportunity for disruptive innovation in outdoor activity gear.
Wireless Audio Wearables
The trend towards wireless audio wearables, such as the SJ-08 Smart Jacket, provides the opportunity for innovation and growth in the audio technology industry.
Safe and Accessible Mobile Device Storage
The need for safe and accessible mobile device storage while engaged in outdoor activities presents opportunities for innovation in both the sports gear and mobile device industries.

Where This Applies

Outdoor Gear
The development of smart clothing technology for outdoor activities will disrupt the traditional outdoor gear industry.
Audio Technology
Wireless audio wearables, such as the SJ-08 Smart Jacket, will disrupt traditional audio technology industries and create opportunities for product innovation.
Mobile Device Accessories
The need for safe and accessible storage for mobile devices during outdoor activities will create opportunities for innovation in the mobile device accessory industry.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 10%
Activity 25%
Freshness 8%

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