At first glance it may look like a big red boxing glove, but this shoulder bag actually converts into a four-piece sports outfit.
Ideal for those who work out on the fly, with no time to get home between work and the gym, the easy-to-carry Ermenegildo Zegna gym kit is the perfect solution.
What's not so perfect is the price, but what else would you except from a high end Italian male fashion designer? The convertible bag, which includes track pants, jacket, shorts and a T-shirt, costs a wallet-breaking $595.
What's Driving This Trend
- Convertible Gym Bags
- There is a trend of convertible gym bags that are designed to be more than just a bag, but also to transform into sports outfits.
- Multi-functional Workout Clothes
- There is a trend of workout clothes that can serve multiple purposes, such as office wear or casual wear.
- Luxury Athleisure Wear
- There is a trend of high-end fashion designers venturing into the athleisure wear market and offering luxury workout clothes.
Who This Affects Most
- Sporting Goods
- The sporting goods industry has an opportunity to create more innovative and multi-functional workout products, such as convertible gym bags.
- Fashion
- The fashion industry can explore the growing market of athleisure wear and design luxury workout clothes that are functional and stylish.
- Retail
- The retail industry can capitalize on the trend of multi-functional workout clothes and offer customers a wider variety of products that can serve multiple purposes.
