Talk of Super Bowl is in the air as the biggest NFL event of the year approaches. Just as much a highlight as the football itself are the commercials which will air during Super Bowl XLII featuring the cream of the crop when it comes to advertising. It's some of the best exposure millions of dollars can buy a company; last year, 93 million people tuned in to watch the game.
At this February's game day for the Giants and Patriots, the cost for commercial spots is obscene at about $2.7 million per 30 seconds of air time... that's $90,000 per second! There's no shortage of advertisers either; by the beginning of November, 90% of air time for Super Bowl Sunday was already sold.
So, want to see what creative advertisers have done with their budgets? If you're not into the game and just want to see the ads, check out Hey Nielson, a site that lets you rate the advertisements in real time.
"After each commercial break throughout the Super Bowl, Hey! Nielsen members will be asked immediately to rate each commercial on a scale from 1 to 4," The Nielson Company explains.
"Panelists can also add their own commentary after each commercial break and at the conclusion of the game. Results will show which commercials were the most and least favorable, and whether the panelists are likely to use this advertiser's services in the future. Results from the live online focus group will be shared with Nielsen clients following the Super Bowl."
Key Themes Behind This Trend
- Real-time Ad Rating
- Disruptive innovation opportunity: Developing a platform that allows viewers to rate ads in real-time can provide valuable feedback to advertisers and help them improve their marketing strategies.
- Advertise During Super Bowl
- Disruptive innovation opportunity: Offering more affordable advertising options during the Super Bowl can open up opportunities for small businesses to reach a larger audience and compete with big brands.
- Analyzing Ad Effectiveness
- Disruptive innovation opportunity: Creating advanced analytics tools that analyze the success and impact of Super Bowl ads can help advertisers make data-driven decisions and optimize their advertising strategies.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Developing new, innovative advertising techniques and platforms can revolutionize the industry and provide more effective ways for brands to connect with their target audience.
- Technology
- Disruptive innovation opportunity: Creating cutting-edge technologies, such as real-time rating platforms and advanced analytics tools, can drive innovation in the tech industry and revolutionize the way ads are evaluated and optimized.
- Market Research
- Disruptive innovation opportunity: Introducing new market research methodologies, such as live online focus groups, can provide more accurate and real-time data to help companies understand consumer preferences and make informed business decisions.
