Yeah she's hot, and tiny, and rich, and married to a French jock, but can Eva Longoria sell sportswear? BeBe thinks so which is why they've hired her as the celebrity face to represent their Spring 2008 line.
The fashions she wore for the new spring catalog is on sale now online. It's OK if you hate her just a little bit, or OK, a lot, but regardless of the celebrity endorsement, BeBe makes some wicked apparel and accessories.
Key Themes Behind This Trend
- Celebrity Endorsements
- Opportunities for brands to leverage the influence of celebrities to sell their products, like BeBe hiring Eva Longoria as the face of their sportswear line.
- Online Sales
- Growing trend of selling fashion products online, as seen with BeBe offering their new spring catalog for sale on their website.
- Fashion and Accessories
- Continued demand for trendy apparel and accessories, with BeBe known for their stylish and high-quality products.
Where This Applies
- Fashion Retail
- Opportunities for fashion retailers to partner with celebrities and invest in online platforms to boost sales, demonstrated by BeBe's use of Eva Longoria and their online catalog.
- Celebrity Marketing
- Growing industry of connecting brands with celebrities to increase brand awareness and drive sales, exemplified by BeBe's decision to hire Eva Longoria as the face of their sportswear line.
- E-commerce
- Continued growth of online shopping, particularly in the fashion industry, as demonstrated by BeBe's decision to offer their spring catalog for sale on their website.
