Flip-Flop Purse

Reef Brazil

Ladies, there is now no more need to bring a purse when hitting up the beach. Don't know where to put your car key?  Afraid you will loose your wallet?

Reef Brazil, a leader in cool flip flops, has come out with a great idea for the women's line in 2008. Their new line of Stash flip flops has a drawer built into the heel to give you a secure spot for storing some cash, credit card and is deep enough for a car key or appartment key. So no more locking it into your bikini top.

Check them out at Reef Brazil (http://www.reef.com)

Also check out these Reef sandals intending for smuggling your booze on the go;

Combination Footwear
The trend of integrating functional compartments into footwear to provide convenience and storage opportunities.
Beach Essentials
The trend of designing innovative products that cater to the specific needs of beachgoers, such as storage solutions integrated into sandals.
Discrete Storage
The trend of finding discreet and secure ways to store personal items while on the go, without the need for traditional bags or purses.

Industries Being Reshaped

Footwear
Footwear brands can explore the addition of functional compartments in their designs to provide customers with convenience and added value.
Beachwear
The beachwear industry can capitalize on the demand for beach-specific products and accessories, such as sandals with built-in storage for personal items.
Travel Accessories
The travel accessories industry can create discrete storage solutions for travelers, such as innovative compartments built into everyday items like shoes or clothing.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 55%
Freshness 8%

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