Animals as Babies

Dog Backpack

You've seen people strap their babies on their backs and on their stomachs, so why not do the same with their dogs? People treat them as children these days anyway, so it really isn't that bizarre.

These images show a puffy little Pomeranian strapped to the back of his owner in a checker patterned harness as they zip through town on a scooter. It looks fake, especially because the dog is wearing pastel lavender pants, but judging by the animal's ever-changing expressions, the dog is in fact real.

Pet Parenting
The trend towards treating pets as children presents opportunities for innovation in pet accessories and services.
Pet Mobility
The trend of transporting pets in unconventional ways creates opportunities for new modes of pet mobility.
Fashionable Pets
The trend towards dressing up pets presents opportunities for designers to create stylish and functional pet clothing.

Sectors Adopting This

Pet Accessories
Innovative accessories for pets such as dog backpacks and pet strollers will continue to be in demand as pet owners seek to bring their pets with them on their adventures.
Pet Transportation
New modes of pet transportation such as pet backpacks and biking with pets can disrupt traditional pet transportation industries such as pet taxis.
Pet Fashion
The trend of dressing up dogs in fashionable clothing presents opportunities for pet clothing designers and retailers to create stylish, functional and comfortable pet apparel.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 42%
Freshness 8%

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