We see trucks with advertisements on them all the time, but most don’t get a second look. These trucks, however, are so clever; they create illusions that force the eye to look back at least once more. Trucks are essentially mobile billboards, and by creating campaigns that draw attention, truckvertising can be a very successful way to catch visual attention and create buzz as people share their appreciation of the creativity.
Featured in the gallery is a truck with an ad for Bionade, an organic, non-alcoholic, carbonated German drink. The enormous Bionade bottle appears to be laying inside a box; the illusion is three dimensional. The next truck looks like a huge aquarium, and the one following looks like a home library complete with Post-it notes and cork board for messages.
Key Themes Behind This Trend
- Clever Illusion
- Creating clever illusions on trucks can grab attention and generate buzz.
- Mobile Billboards
- Trucks can be used as effective mobile billboards to advertise products or services.
- Shareable Creativity
- Truckvertising campaigns that display creativity are likely to be shared by people, increasing brand exposure.
Where This Applies
- Advertising
- Truckvertising offers innovative opportunities for advertising companies to captivate audiences in new and engaging ways.
- Beverage
- Beverage companies can utilize truckvertising to promote their products using eye-catching and creative designs on trucks.
- Graphic Design
- The field of graphic design can explore truckvertising as a medium to showcase artistic talent and create captivating visual experiences.
