A few weeks away, we heard suspicious reports that Porsche decided against producing the hybrid Panamera, but it looks like they've given it the green light after all.
Porsche going for the green's green has decided to expand on the Cayenne Hybrid, on which the Panamera will be based, and go after the market of eco-buyers who would otherwise be too guilt ridden to buy a Porsche. Soon they will be able to leave a Prius in the dust and not have an anxiety attack.
Why This Trend Is Growing
- Hybrid Luxury Cars
- Porsche's decision to expand their hybrid line could lead to disruptive innovation opportunities in the luxury car market.
- Eco-friendly Performance Cars
- By targeting eco-buyers who would otherwise feel guilty about owning a Porsche, Porsche could be disrupting the perception that high-performance cars are not environmentally friendly.
- Electric Vehicle Advancements
- Porsche's development of hybrid and electric cars shows a trend towards innovation in the electric vehicle industry.
Industries Being Reshaped
- Automotive
- Porsche's expansion of their hybrid and electric vehicle line creates disruptive innovation opportunities in the automotive industry.
- Renewable Energy
- Porsche's focus on hybrid and electric vehicles shows potential for innovation in the renewable energy industry.
- Luxury Goods
- Porsche's expansion of their hybrid line could create disruptive innovation opportunities in the luxury goods industry by targeting eco-conscious consumers.
