One of the latest and greatest campaigns to hit New York City's Times Square recently was for the Microsoft Zune.
Stardust animations created "Zune Tron", a 15 second video which was aired on the Geoffreytron billboard above the entrance of the enormous Toys "R" US. The 20 ft LED ad was aired over the holiday season along with creative print and online ads, all which were created by T.A.G., San Francisco
"Stardust was really able to bring out the most from a silent medium. This campaign is all about music, and bringing it to life without sound was not an easy task. However, they were able to continue the story we began from TV and execute it in an incredibly fresh and iconic way," Scott Duhon said.
A video of it can be seen here.
What Makes This Trend Stand Out
- LED Video Billboards
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Sectors Adopting This
- Advertising
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