This old-school-style motorcycle is of high quality - NOT having any plastic, as the low price of $1,700 would suggest. The Hardknock, as it is called, sports either a 49cc or 110cc 4-speed 4-stroke engine and comes in gloss black with 8-ball, black with flames, red with flames, flat black, or copper metallic. The machine does require some assembly so, you can truly call yourself a biker by the time you hit the road.
Implications - Consumers affected by the credit crunch are constantly looking for products that offer luxurious experiences at a low price without sacrificing quality. Businesses can appeal to a wide market of financially conscious clients by creating items traditionally reserved for an exclusive group of buyers.
Why This Trend Is Growing
- Affordable Motorcycles
- The trend of producing inexpensive, yet high-quality motorcycles with an old-school look presents opportunities for disruptive innovation in the motorcycle industry.
- Self-assembly Products
- The trend of selling products that require assembly by the customer offers opportunities for disruptive innovation in the manufacturing and retail industries.
- Appealing to Financially Conscious Customers
- The trend of offering products with luxurious experiences at a low price without sacrificing quality provides opportunities for disruptive innovation in various industries, including automotive and home goods.
Industries Being Reshaped
- Motorcycle
- Manufacturers and retailers in the motorcycle industry can take advantage of the trend of producing affordable yet high-quality motorcycles with an old-school look.
- Manufacturing
- The trend of selling products that require assembly by the customer presents opportunities for disruptive innovation in the manufacturing industry, such as developing new assembly methods and tools.
- Retail
- Retailers can appeal to financially conscious clients by selling more affordable products with luxurious experiences, such as self-assembled motorcycles and other high-quality items traditionally reserved for exclusive buyers.
