I have just discovered Swiss-based Netgranny, the brainchild of the designers Tarzan, and I love it.
In brief, Netgranny allows you to choose your favourite sock pattern and then hire a granny to knit your heart's desire.
The website feature photos of all the grannies, along with the socks they can knit, and how many orders they are currently working on.
My favourite Gran? I would have gone for Agnes, and a surprise granny design. Unfortunately, the site informs she is already working on two pairs of socks at the moment. Therefore, my next favourite Granny is Brida, chosen soley for her awesome cat-related jumper we assume she knitted herself.
Key Themes Behind This Trend
- Custom Knitwear
- Disruptive innovation opportunity: Develop an online platform that connects customers with skilled artisans to create custom knitwear, expanding beyond just socks.
- On-demand Services
- Disruptive innovation opportunity: Build a digital marketplace that offers on-demand services provided by experienced individuals, catering to various types of creative and craft-based work.
- Micro-entrepreneurship
- Disruptive innovation opportunity: Create a platform that enables retired individuals or hobbyists to monetize their skills and become micro-entrepreneurs, offering handmade products or services.
Where This Applies
- E-commerce
- Disruptive innovation opportunity: Implement an e-commerce platform specifically designed for custom-made artisan products, providing a seamless online shopping experience.
- Gig Economy
- Disruptive innovation opportunity: Develop a gig economy platform that focuses on connecting skilled individuals with unique and specialized skills to customers seeking personalized products or services.
- Crafts and Hobbies
- Disruptive innovation opportunity: Establish an online community and marketplace that caters to craft enthusiasts, providing them with resources, tutorials, and opportunities to connect with other artisans or customers.
