The Sonim XP1 is designed to military specifications to withstand harsh environments and the worst that you can throw at it and it comes with a three year unconditional guarantee to back it up.
"Yeah, we've heard all this before--how tough could it be?" asked Crave. "Well, the company is so confident that it's invited bloggers and journalists across Europe to 'torture-test' the 'indestructible' mobile phone and publicize the results on its campaign blog. You can go here to watch someone tee off on an XP1 with a 9-iron."
Just watch the video of a car running it over for a beginner.
What's Driving This Trend
- Ruggedized Technology
- Opportunities to develop and market durable and indestructible devices that are designed to withstand extreme conditions.
- Extreme Testing
- Potential for creating campaigns or events that involve subjecting products to testing or torture to demonstrate their durability and toughness.
- Unconditional Guarantees
- The opportunity to offer unconditional guarantees on products as a way to instill confidence in consumers and differentiate from competitors.
Who This Affects Most
- Mobile Technology
- Disruptive innovation opportunities in mobile technology to develop and commercialize rugged devices.
- Consumer Electronics
- Opportunities in the consumer electronics industry to create marketing campaigns centered around extreme testing and durability.
- Warranty Services
- The possibility of providing warranty services that offer unconditional guarantees for products in various industries.
