What better place to flash ads in consumer's faces than when they have no where to run? That seems to be the logical behind advertising in trains and subways, and the intention behind the half kilometre of LED ads planned for London Heathrow's airport Express.
Not only are advertisers making the most of the interiors of these commuter vehicles, but more advanced cities are beginning to utilize tunnel space for further brand infection.
"London is poised to light up a half-kilometer-long LED display in the tunnel between Heathrow and Paddington Station," according to Engadget. "Manufactured by Canadian firm SideTrack, the simulated video system -- which is composed of 360 individual LED bars synchronized to train speeds -- will replace a static version already installed along the same Heathrow Express route, thus allowing officials to change the message without swapping out physical signage."
Will London's airport install something similar to the ads in Asia?
What Makes This Trend Stand Out
- LED Advertising in Commuter Vehicles
- Opportunity for advertisers to use LED technology to display dynamic ads in trains and subways, capturing consumers' attention during their commute.
- Utilizing Tunnel Space for Brand Advertising
- Cities exploring the use of tunnel space to create large-scale LED video displays for brand advertising, providing additional exposure and engaging commuters.
- Dynamic Digital Signage in Transportation Hubs
- Replacement of static signage with interactive LED displays in transportation hubs, allowing for easy message changes and more engaging advertising experiences.
Sectors Adopting This
- Advertising
- Opportunity for advertisers to leverage LED technology and transportation networks for innovative and attention-grabbing ad campaigns.
- Transportation
- Integration of LED displays and advanced technology in trains, subways, and transportation tunnels to enhance the commuting experience for passengers.
- LED Technology
- Increasing demand for LED displays in transportation settings, creating opportunities for LED manufacturers and technology providers to supply innovative solutions.
