Consumer demand for convergence has fuelled Orange's expansion across communication platforms – shifting from mobile communication platform to meeting all consumers' communication needs whether its voice, information or entertainment. Single handset trial launches over the next few weeks giving consumers one handset that can be used for calls over the internet, on a fixed line and as a mobile service.
Implications - A company which doesn't allow itself to get bogged down in a limited mission statement has the potential to expand their influence to a wide variety of different industries and this initiative is a great example of that in action. By redefining and expanding their target market, companies like Organge continue to innovate and grow.
Key Themes Behind This Trend
- Convergence Services
- Companies can take advantage of the increasing demand for convergence and offer integrated communication services across multiple platforms.
- Quadruple Play
- The launch of quadruple play services, combining voice, internet, fixed line, and mobile services, presents a disruptive innovation opportunity for companies to meet consumers' diverse communication needs.
- Single Handset Trials
- Developing a single handset that can be used for calls over the internet, fixed line, and as a mobile service opens up possibilities for disruptive innovations in the telecommunications industry.
Where This Applies
- Telecommunications
- Telecommunications companies can capitalize on the trend of convergence and offer integrated communication services to meet the evolving needs of consumers.
- Mobile Technology
- The quadruple play service trend creates opportunities for companies in the mobile technology industry to create innovative solutions for integrated communication services.
- Consumer Electronics
- The development of single handsets that can be used across multiple communication platforms presents disruptive innovation opportunities for companies in the consumer electronics industry.
