Button-On Napkin Shirt

Cuff & Collar Attachments For Elegant Wiping

There's only one thing that more humiliating than using a napkin to wipe food off your face: not using one, and having food and drink pour down the front of your outfit. German design studio, Ett La Benn, has the answer. This shirt collar with a button-on napkin works as a protector. The system is completed by a further napkin attached to the cuff, so you not only keep your elegant composure, but now you can finally let yourself give in to that temptation to wipe your mouth with your shirt!

We knew someone would come up with a solution a little more innovative than the "mouth to the spoon, not spoon to the mouth" advice sooner or later!

Wearable Napkin Accessories
Opportunity for companies to create stylish and functional attachments for clothing that serve as napkins.
Fashionable Protective Apparel
Potential for fashion brands to design clothing that includes built-in napkin components for mess-free eating experiences.
Hygienic Fashion Solutions
Chance for companies to develop innovative garments that prioritize cleanliness and convenience.

Where This Applies

Fashion and Apparel
Fashion brands can explore incorporating napkin accessories into their clothing lines.
Restaurant and Hospitality
Restaurants and hotels can offer napkin shirt collars and cuff attachments for an enhanced dining experience.
Design and Innovation
Design studios and innovators can create unique solutions for integrating napkins into everyday products.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 29%
Freshness 8%

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