Customers of Beate Uhse Sexshops are given free incognito glasses so they can conceal their identities and return to the streets worry-free.
The giveaways which look like censor strips protect the buyer’s identity from public scrutiny. This is great for celebrities who want to purchase naughty items without ending up in the next day’s tabloids. Or maybe not. While it may the hide the real color of the eyes or eyebrow shape of the buying individual, the glasses may attract more attention and reveal where he’d been shopping and what has been keeping him busy.
The incognito glasses is an ad campaign of Beate Uhse Sexshops as it claims to be “The discrete Sexshop”. I’d say if they really want to be discrete maybe they should add a free cape next time.
What's Driving This Trend
- Discreet Shopping
- Providing customers with tools to conceal their identities during shopping experiences creates an opportunity for businesses to cater to individuals who value privacy and discretion.
- Celebrity Privacy
- Offering products or services specifically designed for celebrities to maintain their privacy while shopping presents a disruptive innovation opportunity in the market.
- Innovative Merchandising
- Using unique promotional items, such as incognito glasses, as part of advertising campaigns can attract attention and create buzz around a brand or store.
Who This Affects Most
- Sex Shops
- Sex shops can benefit from providing customers with discreet shopping experiences, offering them a safe and non-judgmental environment to explore their desires.
- Fashion Industry
- The fashion industry could explore the concept of incognito glasses as a fashion accessory, allowing customers to express their individuality while maintaining their privacy.
- Marketing and Advertising
- Incorporating unique and attention-grabbing promotional items, like incognito glasses, into marketing campaigns can help businesses stand out and reach their target audience in innovative ways.
