Fashion Emalgamation

Pierre Hardy for Gap

Parisian designer Pierre Hardy, better known for his glamourous and directional footwear, has designed a line exclusively for Gap's European stores. His handcrafted, luxurious heels are not easy to get hold of, with only very few stockists around the world.

The first three styles from this collaboration, two tone pointed pump and sexy, strappy black stilletos will hit the stores tomorrow starting at £55. The capsule will be followed by a more extensive Spring/Summer 2008 collection, next year.

"As we launch our European collections in Gap stores for the first time, we are delighted to have the opportunity to build on successful past collaborations with a world class talent like Pierre Hardy and to offer his interpretation of Gap's casual aesthetic to our customers," said Stephen Sunnucks, president of Gap Europe, about Pierre Hardy's collaboration.

Hardy is also the chief creative director for the Hermès jewelry division and the designer behind Jean Paul Gaultier's and Balenciaga footwear. So ladies, get ready to queue!

Luxury Collaboration
Collaborating with luxury designers to create exclusive line of products for affordable pricing.
Handcrafted Footwear
Creating high-quality handcrafted footwear for the mass market.
Fast-fashion Partnerships
Partnering with high-end designers to create fast-fashion capsule collections.

Sectors Adopting This

Fashion Retail
Fashion retail companies can collaborate with luxury designers to offer exclusive products at affordable prices.
Footwear Manufacturing
Footwear manufacturers can look to handcraft high-quality footwear for the mass market.
Luxury Goods Retail
Luxury goods retail companies can establish fast-fashion partnerships to reach broader customer bases.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 58%
Activity 19%
Freshness 8%

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