The mega-monster, bargain store, Sam's Club and beverage-king, Coca Cola is offering what they call a once-in-a-lifetime travel package to Beijing, China. In case you haven't heard, the 2008 Olympic games are being hosted there. For $75,000, you get air transportation including deluxe airport transfers; five-star accommodations at the Shangri-La Hotel for 5 nights; access to all Coca Cola hospitality tents and suites, "exceptional" seats to the Opening Ceremony celebration and other 'Week 1' events; all meals, and more.
Key Themes Behind This Trend
- Luxury Travel Packages
- Creating exclusive travel packages for a variety of events and experiences to individuals and business clients.
- Sporting Event Hospitality
- Providing upscale hospitality services to customers attending sporting events.
- Corporate Sponsorship Experience
- Creating corporate event experiences through exclusive sponsorships and activations.
Where This Applies
- Travel and Hospitality
- Companies can work to offer once-in-a-lifetime experiences to customers through creating specialized travel packages.
- Sports and Entertainment
- Hospitality services and exclusive sponsorships can help customers enhance the experience of attending and participating in sporting events.
- Corporate Event Planning
- Corporate entities can engage with consumers by creating unique experiences through sponsorships and activations of various events.
