The Catwalks are always a great show, and it seems each season, they become more spectacular than the last. Earlier this week we featured Fendi's show on the Great Wall of China, and now we're seeing Pierre Cardin's luxuriously exotic show in the Dunhuang Desert. The dramatic landscape serves as the ideal backdrop for his Spring/Summer 2008 collection.
Take a look at these exceptional photos, and be sure to check out Fendi's show in China:
1,500 Mile Runway - Great Wall Of China Fendi Show (Update) (VIDEO) Yesterday we were thrilled to feature Karl Lagerfeld's elaborate fashion show for Fendi which took place on the Great Wall of China. Our anticipation was already up, as Trend Hunter had been following the event since we first reported its announcement in June. Today we have even more photos as wel: [More]
Key Themes Behind This Trend
- Experiential Fashion Shows
- Designers are exploring new locations and immersive experiences for fashion shows, opening up opportunities for disruptive and unconventional runway shows in unexpected locations.
- Destination Fashion
- Fashion shows are becoming a means of attracting tourists to exotic locations, creating opportunities for collaborations between the fashion industry and the travel industry.
- Sustainable Fashion Shows
- There is an increasing trend towards sustainable and eco-friendly fashion shows, creating opportunities for innovation in sustainable and ethical fashion production, design and marketing.
Where This Applies
- Fashion
- Fashion industry can use immersive experiences to promote their brand or products in unexpected locations.
- Tourism
- Fashion shows in exotic locations can help promote tourism, thereby collaborating and opening up new opportunities for the tourism industry.
- Sustainability
- Sustainable fashion shows can highlight the importance of sustainable and eco-friendly fashion, creating opportunities for sustainable fashion startups and entrepreneurs.
