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Great Wall Of China Fendi Show (Update)

By: Bianca Bartz - Published: • References: trendhunter
Yesterday we were thrilled to feature Karl Lagerfeld's elaborate fashion show for Fendi which took place on the Great Wall of China. Our anticipation was already up, as Trend Hunter had been following the event since we first reported its announcement in June.

Today we have even more photos as well as video footage. We've also added a few comments from other media sources to bring the experience a little closer for those who weren't in attendance.

Originally, the show was supposed to take place in May to showcase the Fall/Winter 2007 collection, but Lagerfeld wasn't able to get a permit until six weeks ago. The four days leading up to Friday night's show were filled with lavish parties throughout Beijing to set the stage, so to speak, for this world first event. The entire wall functioned as a 1,500 mile runway to redisplay the Fall 2007 collection, a first in fashion history.

"The show-stopping event was held on top of the ancient structure, with spotlights lighting up the models and casting the surrounding countryside into gloom," the Daily Mail illustrated.

"A section of the World Heritage Site was extended even further into the mountains around the capital Beijing to create the catwalk, with a backdrop of open sky."

Celebrities in attendance included Crouching Tiger, Hidden Dragon actress Zhang Zivi, Thandie Newton in a yellow Cinderalla-esque gown, and Kate Bosworth accessorized her black and white furry coat with her model boyfriend, Jame Rousseau, as arm candy.

"88 models took to the catwalk, which was constructed on a restored part of the Great Wall of China. With the background of European trance music, a variety of fur and silk mixtures with belts were presented and Fendi signature in the form of longish hand bags," Javno added.

And no, the show wouldn't have been visible from the moon. The whole story about the Great Wall being the only man-made structure visible from space is a total myth. Sorry! This show was for Earthling only.

For a country so against Westernization, it's paradoxical that within a one year time frame, Beijing will have been the venue of choice for this historical international runway event, and will play host to the Summer 2008 Olympic games.

"China is increasingly attracting the attention of global brands, hungry for new business in a market where a booming economy has put spending money in people's pockets and stimulated a desire for luxury," Reuters reported.

Check out the original post as well as the following trends that illustrate our observations of the Chinese contradictions: Stats for 1,500 Mile Runway Trending: Older & Buzzing
Traction: 12,963 clicks in 373 w
Interest: > 3 minutes
Concept: 1,500 Mile Runway
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
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