Globe, one of the leading network companies in the Philippines, is making communication services cheap and convenient to Filipinos worldwide.
The OFW Family Pack is being offered at a very low price of Php 120 (that's around $2.7!) The pack comes with one roaming SIM for the Filipino living elsewhere in the world, and one local SIM. Subscribers can also get a zero maintaining balance until next week.
Implications - As similar telecommunications technologies continue to saturate the market, corporations have steadily lowered the price points of their products in order to compete with other corporations. It is thus ever important for companies to distinguish their products from their peers' in order to maintain price points at a set premium.
What's Driving This Trend
- Rising Competition in Telecommunications
- Companies are cutting prices to compete in the saturated telecommunications market, creating an opportunity for innovative differentiation.
- Affordable International Communication Services
- The decreasing cost of SIM cards opens up opportunities to provide cheap and convenient communication services for Filipinos abroad.
- Elimination of Maintaining Balances
- Offering zero maintaining balances creates a disruptive innovation opportunity to attract more subscribers and differentiate from competitors.
Who This Affects Most
- Telecommunications
- The decreasing price of SIM cards affects the telecommunications industry as companies strive to stay competitive.
- International Communication Services
- The affordable SIM card prices target the industry of providing international communication services to Filipinos.
- Mobile Network Providers
- Eliminating maintaining balances presents an opportunity for mobile network providers to attract more customers and gain a competitive edge.
