Brave but very, very good. The latest videos by Italian fashion house, Diesel, are for their "Human After All" campaign. They provide an inside look into the worlds of Diesel-clad heroes in three unique scenarios: "Teleportation," "Space Dinner" and "Voice Recognition." Each video has been shot to replicate a home movie, and it's not until the wonderfully bizarre twist to clinch the scenario that the viewer appreciates that the heroes are Human After All.
We featured the Teleportation ad earlier this week, but if you missed it, or simply want a second look at detached limbs, you can check it out below. For the other videos, scroll to the bottom.
What's Driving This Trend
- Authentic Advertising
- Opportunities for brands to create ads that feel like home movies and focus on human humor and relatability.
- User-generated Content
- Brands can encourage users to create their own 'Human After All' style videos, sharing unique and often funny scenarios where they show their individuality and love for a specific brand.
- Interactive Advertising
- Brands can create ads that encourage user interaction through the use of new technology such as augmented reality, voice recognition, etc.
Who This Affects Most
- Fashion
- Fashion brands can create similar campaigns, showcasing their own unique perspective on 'Human After All.'
- Technology
- Companies in the technology industry can incorporate the ideas behind 'Human After All' into their ads, focusing on human humor and relatability.
- Film and Entertainment
- Filmmakers and entertainment companies can create content with a similar style to 'Human After All,' offering personalized, relatable entertainment.
