There is hardly anything more disappointing than a wine bottle with zero alcohol, but this is an exception. These colourful wine bottles contain no wine at all, but they do house hidden umbrellas. They're the perfect way to make someone smile on a rainy day!
The funnily named is.a.brella is the product of OFESS, a deign company from Hong Kong. The umbrellas are available in more colours and patterns than you can imagine. A deluxe version is also available and comes in a gift box.
The good news? It can be used without restriction.
Why This Trend Is Growing
- Hidden Umbrella Packaging
- Design companies could create more products with hidden functionality in their packaging to surprise and delight customers.
- Novelty Umbrellas
- There is potential for a market of unique and eye-catching umbrellas that serve as both practical and fashionable items.
- Upscale Novelty Gifts
- Design companies could focus on creating more high-end novelty items like the deluxe is.a.brella gift box to appeal to a luxury market.
Industries Being Reshaped
- Alcohol and Beverage Packaging
- Companies in the beverage industry could explore unique packaging designs that incorporate surprising elements for customers.
- Fashion Accessories
- Designers in the fashion industry could experiment with incorporating umbrellas in their products as both a practical and stylish accessory.
- Gift and Novelty Items
- Companies that specialize in novelty gift items could explore creating more upscale and unique products to appeal to a luxury market.
