'The Butterfly Man' is an editorial shot by Jannis Tsipoulanis that is a symphony of confusion and rebellious style. Stylist Andrej Skok dressed model Roman Ivancic in hundreds of safety pins, mesh and leather—some of it with spikes—to create this hard-edged, devil-may-care editorial.
Check out more shots from 'The Butterfly Man' in the gallery above, and keep clicking for more masked and rebellious features.
Implications - After the economic recession, many consumers felt confused and angry. While hesitant to revert to purchasing luxury items as in the past, consumers may find comfort in products that reflect their own confusion, apprehension or indignation concerning their new unfavorable financial positions in comparison to those who are more fortunate.
Key Themes Behind This Trend
- Rebellious Fashion
- Opportunities for clothing brands to create clothing pieces with spikes and safety pins to appeal to consumers who identify with rebelliousness.
- Hard-edged Editorial
- Opportunities for media companies to create editorial pieces showcasing fashion styles that appeal to consumers looking for a punk, rebellious aesthetic.
- Masked and Confused
- Opportunities for companies to create products or services that help customers express their feelings of confusion and anger like clothing that is masked and rebellious.
Where This Applies
- Fashion
- The fashion industry can create a new trend of rebellious clothing and accessories to appeal to consumers looking for a more hard-edged or punk style.
- Media
- Media companies can create more editorial pieces or content that showcase rebellious, hard-edged fashion aesthetics to appeal to consumers looking for new and different styles.
- Consumer Goods
- Consumer goods companies can create products or services that help consumers express their feelings of confusion and anger like clothing that is masked and rebellious.
