Rising Trend in Young Females with Self Confidence

Think back to high school: There were the party girls, the drama queens, the smarty pants and the jocks. But not anymore. Today's teen girls have a new phenomenon to contend with - The Amazing Girls. And this group of high achievers are not immune to the pressure. It seems that the 'you can do it' mentality has created a generation of girls who do it all... and very well. Creating unbelievably high degrees of pressure and unforetold levels of stress.

And it doesn't just come down to smarts or athletics. These girls are expected to perform and to look good while their doing it. To never miss a step, fall out of line or drop that smile. It's creating a pressure cooker environment that is going to lead for major problems for these girls down the road. But the pressures not letting up...

Rising Pressure to Excel
The pressure on highly achieving young females to excel academically, athletically, and in their appearance is a trend that is rising.
Mental Health Strain
The trend of pushing young girls to excel is creating unforetold levels of stress, leading parents, educators, and health professionals to focus more on the mental health implications.
New Empowerment Standards
There is a rising trend towards identifying new standards for empowerment that emphasize well-being over perfectionism, and that boys need to conform to them too.

Who This Affects Most

Health & Wellness
Health & wellness industry can proactively address the mental health strain for young girls as they cope with the pressures of new empowerment standards.
Education
Educational leaders need to tweak gender expectations and implement programs that focus on healthy achievement instead of perfectionism.
Fashion & Beauty
Fashion and beauty industry can help redefine beauty standards to be more inclusive and not adding to the pressures of young women.
SCORE
1.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 11%
Activity 24%
Freshness 8%

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