20-year-old British socialite-turned model Peaches Geldof is the face of the summer 2009 English lingerie line Miss Ultimo.
An innocent-looking Peaches Geldof was snapped showcasing Miss Ultimo’s wholesome-looking but sexy panties and brassieres, which come adorned with soft flowery prints and a retro touch finish.
Also prominent in the campaign are Peaches Geldof's many tattoos. The most prominent of this artwork is a vine of pretty daisies that runs from around her left breast area down to her thighs.
What's Driving This Trend
- Tattooed Lingerie Models
- The use of models with visible tattoos in lingerie campaigns is becoming a new trend in advertising.
- Inked Fashion
- Tattoos are becoming more mainstream and integrated into the fashion industry as a form of self-expression.
- Personalized Lingerie
- Consumers are seeking customized lingerie that reflects their individuality and style, giving rise to a movement towards personalized lingerie design.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity to embrace tattoos as a new form of individual expression and use them in creative ways to market clothing and accessories.
- Lingerie
- The lingerie industry can capitalize on the trend towards personalized lingerie by offering more options for customization and allowing customers to create unique pieces.
- Advertising
- The advertising industry has an opportunity to disrupt traditional beauty standards by featuring models with visible tattoos and promoting a more inclusive definition of beauty.
