Cossette Vancouver came up with a steaming bus shelter to entice bundled up Canadians to buy McDonald's coffee, an ingenious idea, especially in a cold and rainy city filled with avid java sippers.
“A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald's,†Directdaily details.
Check out the video to see the McDonald's steaming bus shelter in action.
Implications - Consumers are tired of traditional commercials due to their abundance in society; they now crave advertisements that are interactive and shocking, making them memorable. Companies can develop creative marketing campaigns to appeal to potential consumers.
Key Themes Behind This Trend
- Interactive Advertising
- Utilizing interactive and shocking advertisements to make them memorable for consumers.
- Creative Marketing Campaigns
- Developing innovative marketing campaigns to appeal to potential consumers.
- Consumer Engagement
- Creating opportunities for consumers to actively engage with advertisements.
Where This Applies
- Advertising
- Opportunities for advertising agencies and marketers to create interactive and memorable campaigns.
- Food and Beverage
- Inventive ways to market food and beverage products to consumers through interactive campaigns.
- Technology
- Development of technological solutions to enhance consumer engagement with advertisements.
