It is now possible to keep your feet cool and dry even if they're soaked in water. With the super-hydrophobic ion-mask coating from P2i, shoes can now repel water without compromising the breathability and comfort of the wearer's feet.
"Ion maskâ„¢ applies a protective layer, just nanometres thick, over the surface of the shoe by means of an ionised gas or 'plasma,' Ispo said. "The treatment not only coats the external surfaces of the shoe but also the inside, between and around the individual fibres in the shoe, making it particularly effective on shoes containing synthetic materials."
The same coating can be used to waterproof mobile phones according to IntoMobile.
What's Driving This Trend
- Super-hydrophobic Coating
- The trend of using super-hydrophobic coatings is revolutionizing industries by making products waterproof without compromising functionality.
- Nanotechnology
- The trend of using nanotechnology to create protective coatings is opening doors for innovative solutions in various industries.
- Multi-purpose Waterproofing
- The trend of using the same coating for different applications, like waterproofing both shoes and mobile phones, is enhancing convenience and expanding product possibilities.
Who This Affects Most
- Footwear
- The footwear industry can explore the disruptive innovation opportunity of using super-hydrophobic coatings to create waterproof shoes without compromising breathability and comfort.
- Consumer Electronics
- The consumer electronics industry can capitalize on the disruptive innovation opportunity of using super-hydrophobic coatings to make mobile phones and other devices waterproof and more durable.
- Outdoor Gear
- The outdoor gear industry can leverage the disruptive innovation opportunity of incorporating super-hydrophobic coatings in products like backpacks, tents, and jackets to enhance water resistance and durability.
