This chic umbrella dress is part of Orbit Mist gum’s new ad campaign shot by fashion photographer Nadav Kander. The hydrating effects of the chewing gum are illustrated by models standing in an ocean wearing clothing made from the unexpected.
Besides the stylish black umbrella, another model is wearing a mini dress made of mop fringe. The lone male gets to rock a transparent goldfish shower curtain, complete with silver rings and a matching hat.
These fabulous ads were the work of Energy BBDO agency of the US, with art direction by Isabela Ferreira and photography by Nadav Kander.
Key Themes Behind This Trend
- Chic Umbrella Fashion
- Opportunity for fashion brands to create stylish and innovative clothing incorporating umbrellas.
- Unexpected Material Clothing
- Opportunity for designers to explore using unique and unconventional materials in fashion, like mop fringe and shower curtains.
- Hydrating Fashion Campaigns
- Opportunity for brands to promote the moisturizing benefits of their products through creative and engaging fashion campaigns.
Where This Applies
- Fashion
- Fashion brands can explore new opportunities to create innovative and stylish clothing.
- Advertising
- Advertisers can use creative fashion campaigns to promote the features and benefits of their products.
- Photography
- Photographers can collaborate with fashion brands to capture unique and visually appealing campaigns.
