Mark Jenkins has been featured on Trend Hunter before, but his new Embed series was worth a mention. Jenkins is an American artist who specializes in street installations, some of which can be described as "prank" installations. Jenkins creates projects using clear packing tape with which he makes babies, small children, adults and animals and places them on busy streets in cities such as New York, Los Angeles and Washington D.C.
Jenkins places these objects in clear view of unsuspecting pedestrians and then documents their reaction through video. The project in the gallery called the Embed Series involves life-sized figures dressed in real clothes and placed in the most unlikely positions such as that upside down half body sticking out of that electricity box in a city's corner. How bizarre
Why This Trend Is Growing
- Street Art Installations
- The use of unconventional art installations in public spaces for people to experience could be integrated into brand activations or marketing campaigns.
- Prankvertising
- Tapping into the element of surprise humor in advertising can create more memorable and effective campaigns.
- Hyperrealistic Art
- Artists could experiment with creating art pieces that blur the line between reality and art, creating immersive experiences for viewers.
Industries Being Reshaped
- Art and Culture
- Art galleries and museums could pivot to display more non-traditional, unconventional art forms to attract younger audiences.
- Advertising and Marketing
- Brands could include street art installations or prankvertising in their marketing campaigns to create buzz and increase brand awareness.
- Entertainment
- Amusement parks or other leisure venues could incorporate hyperrealistic art installations to offer visitors more immersive experiences.
