Get a load of this portable Lighting detector. It can detect lighting up to 40 miles away and would last for about 100 hours with 2 AAA batteries. It is sold for $79.99 at thinkGeek.com
Implications - Innovations like this lightning detector not only serve a novelty purpose and represent technological advancement, they provide a means of emergency preparation that is valuable to today's paranoid consumer. With a slew of natural disasters and apocalyptic theories surfacing, today's curious consumer must be prepared for everything and anything. Companies can capitalize off of this by offering products that serve an immediate and potential need simultaneously, with this lightning detector as a perfect example.
What's Driving This Trend
- Portable Emergency Detectors
- Innovative portable detectors offer an opportunity to create more products that can provide immediate and potential help.
- Weather Alert Technologies
- Incorporating newer technologies in weather alerts can offer customers more comprehensive and faster alert system.
- Disaster Preparedness Products
- Providing products like the lightning detector, that cater to emergency preparedness, would be a smart disruptive innovation opportunity.
Who This Affects Most
- Technology
- Innovative solutions for detecting and alerting natural calamities like lightning strikes can be developed that could potentially save lives.
- Outdoor Recreation
- More products like the lightning detector, geared towards outdoor enthusiasts and emergency preppers can open up new markets for existing companies.
- Electronics Retail
- Companies can capitalize on the growing need for emergency preparedness by expanding their inventory to include niche products like the lightning detector.
