The world of viral videos is a fast-growing market. On a site like YouTube.com you can find videos on practically anything from old Menudo music videos to yesterday's episode of "Law & Order." The problem with all this is it may violate copyright law. At CES, Sling Media announced their entry into the viral video world with their "clip and sling" feature available to Slingbox users.
Sling Media seeks to provide a service where content can be shared and owners of that content will still make a profit. The feature allows viewers to save clips onto a "branded" page where the video can be seen by friends. Take a look at Kyle Monson's story, "Sling Media Announces New Viral Video Solution," to find out how it works.
Why This Trend Is Growing
- Legal P2P Video Sharing
- Disruptive innovation opportunity: Creating a platform that enables legal sharing of copyrighted content, allowing owners to still profit.
- Viral Video Marketing
- Disruptive innovation opportunity: Developing innovative strategies and tools for businesses to effectively utilize viral videos as a marketing tool.
- Branded Video Platforms
- Disruptive innovation opportunity: Building platforms that allow users to create their own branded pages to showcase and share their favorite video content.
Industries Being Reshaped
- Entertainment Technology
- Disruptive innovation opportunity: Revolutionizing the way people consume and share entertainment content through legal P2P video sharing platforms.
- Digital Marketing
- Disruptive innovation opportunity: Transforming the advertising landscape by leveraging viral video marketing strategies to reach a wider audience.
- Social Media
- Disruptive innovation opportunity: Redefining social media platforms by incorporating branded video pages as a new way to connect and share content.
