25-year-old artist JR does his best work undercover. He has become famous for plastering his own photography around different cities in the form of over-sized posters.
"Using a camera he found once in the subway, JR finds inspiration in informal encounters he makes following his travels and his intuitions," his site explains.
The artist is known for getting locals involved in his art, specifically be getting them to help him with his public exhibitions. His work has been seen in Brazil, Cambodia, Vietnam, India, South Africa and many other countries. The video is in Portuguese, but check it out for a more in depth discovery of his work.
What's Driving This Trend
- Guerrilla Art
- Opportunities for artists to use non-traditional methods to showcase their work anywhere in the world.
- Community Art
- Opportunities for art installations to be interactive and involve locals in the creation process to build a sense of community.
- Travel and Photography
- Opportunities for photographers to travel and document their experiences through their lens to capture unique perspectives and cultures.
Who This Affects Most
- Art
- Opportunities for artists to use unconventional methods to gain visibility and showcase their creations to a wider audience.
- Travel
- Opportunities for travel photographers to capture unique perspectives and cultures while on the move and leverage this content for various businesses in the travel industry.
- Marketing and Advertising
- Opportunities for utilizing guerrilla art and community art installations to help businesses market their brand and create a unique experience for their customers.
