Hot Sex Trends

No doubt, you're intimately acquainted with 69. Now may we introduce you to (drumroll, please)...77. Sex expert Cynthia Gentry, author of The Bedside Orgasm Book, clued us in to this frisky number. "The name 77 refers to the way you and your partner's bodies look when they meld together in this side entry position," explains Gentry. "It's similar to spooning but with a twist." We'll say. The unique angling practically guides his, uh, missile to your G-spot.

To reach numeric nirvana, lie on your side with your guy behind you so that you're both facing the same direction. Wrap your legs around his top leg and pull him close, pushing your butt toward him as he enters you. Once he's inside, straighten your legs in tandem with his so they're tightly sandwiched together, toes pointed. Stay connected as you simultaneously bend at your waists, while extending your legs at a 45-degree angle away from your bodies. "Folding over and assuming the 77 in this maneuver changes the angle of penetration, creating a direct penile pathway to the front vaginal wall where your G-spot is located," according to Gentry.

77 Sex Position
A new sex position called 77 is disrupting the way couples engage in intimacy by providing a unique angle for direct stimulation of the G-spot.

Who This Affects Most

Sexual Wellness
The sexual wellness industry has an opportunity to create products and services that cater to the growing interest in innovative and pleasurable sex positions like 77.
Publishing
Publishers specializing in sex education and adult content can tap into the demand for books like The Bedside Orgasm Book, which offers insights into emerging sex trends like 77.
Furniture and Accessories
Companies in the furniture and accessories industry can explore designing products that support and enhance the experience of trying out new sex positions, such as creating ergonomic cushions or beds with built-in support.
SCORE
6.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 100%
Activity 99%
Freshness 8%

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