Men know little about makeup. What they will know about the new Lancôme vibrating mascara applicator, is that whatever it does, it’s friggin’ cool! Known simply as the “Oscillation,” this Bond gadget of a purse-stuffer takes all the difficulty out of getting the desired effect from your eyelashes. Separating and fully coating each lash in no time, the Oscillation will no doubt be popular, if not pricier than the leading retail variety.
At a cool $34, the Oscillation is pretty reasonable for a disposable piece of electronics, especially considering it’s likely to outlive the latest MP3 player you bought. It’s available through lancome-usa.com/ and comes so far, in black only. Other brands have been developing similar products, such as the Alibaba model, which is not quite as flashy or strongly advertised, and a slew of Brand-X copycats.
The Oscillation is not the first of its kind, however. This new trend’s precursors include LED backlit compacts, light-up eyeliner applicators, and tweezers with built in magnifying lenses. In fact, with the aid of the internet, I’ve come across a revamped, battery operated version of just about every accessory, from the pure genius, to simply useless.
It just goes to prove that frivolous-but-fun electronics are no longer exclusively male territory.
Key Themes Behind This Trend
- Vibrating Makeup Tools
- The Lancome Oscillation is a disruptive innovation opportunity for creating more vibrating makeup tools, such as eyeliner applicators and tweezers.
- Electronic Beauty Accessories
- The trend of battery-operated beauty accessories, like the Lancome Oscillation, presents an opportunity to create more electronic beauty tools that make getting ready easier and more enjoyable.
- High-tech Retail Products
- The success of the Oscillation at a reasonable $34 price point suggests a trend towards accessible, high-tech retail products like this one, particularly in the beauty industry.
Where This Applies
- Beauty
- The disruptive innovation opportunities in the beauty industry include creating more high-tech beauty tools and accessories, like the Lancome Oscillation, that make getting ready easier and more enjoyable.
- Retail
- The trend towards accessible, high-tech retail products, like the Lancome Oscillation, presents an opportunity for retailers to offer more innovative and fun technologies in a range of industries.
- Consumer Electronics
- The trend of battery-operated beauty accessories, like the Lancome Oscillation, suggests an opportunity for consumer electronics companies to expand their offerings in the beauty industry and beyond.
