Recently, TrendHunter.com published an article that featured Los Angeles Lakers superstar shooting guard Kobe Bryant jumping over a moving Aston Martin. Now, Kobe, accompanied by Wee-Man, Party Boy and other members of the cast of the movie Jackass, repeat the stunt, this time jumping over a plastic pool full of black mamba snakes. I have to say this is pretty funny.
In case you missed it, here is Kobe jumping over the Aston Martin:
What Makes This Trend Stand Out
- Celebrity Stunt Advertising
- Opportunity for brands to leverage celebrities in attention-grabbing stunts for advertising campaigns.
- Extreme Marketing
- Growing trend of brands pushing the boundaries of traditional marketing tactics to create memorable experiences.
- Viral Video Advertising
- Increasing use of viral videos as a marketing tool to generate online buzz and reach wider audiences.
Sectors Adopting This
- Sports Apparel
- Disruptive innovation opportunity for sports apparel brands to collaborate with athletes on viral advertising campaigns.
- Entertainment
- Opportunity for entertainment industry to explore collaborations between celebrities and unique marketing promotions.
- Digital Advertising
- Disruptive innovation opportunity for digital advertising agencies to create engaging and shareable content for brands.
