When the Indiana State Fair decided to ban trans-fats, the new buzzword to relieve "zero net carbs" of it's diet fad duties, it didn't stop the proliferation of deep-fried foods. If anything, food vendors got more creative. Fried Snickers bars and fried twinkies were only the tip of the iceberg. This year the hot item was deep-fried Pepsi.
They infused dough with Pepsi Cola and Pepsi syrup, deep fried it, and served it on a toothpick with Pepsi syrup drizzled over it and a flurry of confectionery sugar.
The sweet treat was a hit. The vendor was skewering dough balls at a rate of 3200 a day.
So the question remains... Will Deep Friend Pepsi surpass Deep Fried Coke?
Key Themes Behind This Trend
- Deep-fried Beverages
- Opportunity for food vendors to innovate and offer unique, deep-fried beverage treats.
- Creative Fair Food
- Opportunity for entrepreneurs to come up with unique and unconventional food options for fairs and festivals.
- Fair Food Frenzy
- Opportunity for marketing and promoting fair food as a popular and trendy food scene.
Where This Applies
- Food and Beverage
- Opportunity to innovate and improve fair and festival food options with unique and unconventional recipes and preparations.
- Event Management
- Opportunity for event planners to create unique and memorable fair experiences by incorporating unconventional food offerings like deep-fried beverages.
- Marketing and Advertising
- Opportunity to promote and advertise fair food as a popular and trendy food scene, attracting foodies and food enthusiasts alike.
