After launching an iPhone compatible website a while back, French fashion house Chloé have released an iPhone case made from a specially treated Python with a unique metallic look and feel . The case comes with a wrist strap and a clip which allows it to be clipped to almost anything. The case is available in Chloé stores in countries where the iPhone is sold.
Implications - Consumers no longer only factor in functionality when making purchases, they're also conscious of a product's aesthetic flair. This is due in large part to social conditioning whereby North Americans are expected to be individualistic. Corporations who can offer exclusive products will thus be able to charge larger premiums for items in comparison to their more readily available competitors.
What's Driving This Trend
- Aesthetic Flair in Consumer Products
- Corporations who can offer exclusive products will be able to charge larger premiums for items in comparison to their more readily available competitors.
- Individualism in Consumer Purchases
- Consumers no longer only factor in functionality when making purchases, they're also conscious of a product's aesthetic flair.
- Demand for Exclusivity
- Consumers are seeking exclusive products that reflect their individualistic preferences.
Who This Affects Most
- Fashion Accessories
- The fashion accessories industry can capitalize on the demand for products that offer aesthetic flair and exclusivity.
- Mobile Phone Accessories
- The mobile phone accessories industry can tap into the trend of offering unique and exclusive cases for smartphones.
- Luxury Goods
- Luxury brands can leverage the desire for individualism and exclusivity to create high-end products with premium pricing.
