Yesterday, Research in Motion announced the launch of the much anticipated Blackberry App World. Following in the footsteps of the iPhone, RIM incorporates both business and personal applications to be downloaded to your smartphone.
Users in the United States, Canada and the UK are able to download Blackberry App World by checking out the site www.blackberry.com/appworld. After that, you can browse the apps by category. While there are a few apps for free, the good ones all come at a cost ranging from $2.99 all the way up to $54.99. Yikes!
Why This Trend Is Growing
- Multi-functional Smartphone Apps
- Developing smartphone apps that meet business and personal needs has become increasingly important as shown by the launch of Blackberry App World.
- Paid Smartphone Apps Market
- Blackberry App World's successful launch highlights the opportunity to offer paid smartphone applications, particularly for business users.
- Regional Smartphone App Stores
- The regional rollout of Blackberry App World in the US, Canada, and UK shows the potential for other smartphone app stores to focus on specific regions rather than launching globally.
Industries Being Reshaped
- Mobile Technology
- Developing apps with dual business and personal functionality is an area of disruptive innovation in the mobile technology sector as seen with Blackberry App World.
- App Development
- The launch of Blackberry App World highlights the opportunity for app developers to enter the paid app market and target business users.
- E-commerce
- The success of Blackberry App World's regional launch shows the potential for e-commerce companies to focus on segmenting their markets based on regional differences.
