The Comme des Garcons Barbie by Rei Kawakubo wears a sleeveless, silk floral dress. This limited edition doll is part of the collector's platinum Barbie collection and retails for $368. It went on sale at the Comme des Garcons store in Tokyo last week and promptly sold out. It will be available in Comme des Garcons stores worldwide starting this week.
Barbie by Rei Kawakubo is part of the Christmas-themed Comme des Garcons ‘Jingle Flowers’ collection. The box she comes in also features the pixelated floral print.
What's Driving This Trend
- High Fashion Dolls
- Creating limited edition Barbie dolls with high fashion designers could lead to disruptive innovation opportunities in the toy industry with the rise of collectors and limited edition releases.
- Incorporating Pixelated Floral Designs in Fashion
- Incorporating pixelated floral designs in fashion can lead to disruptive innovation opportunities in the fashion industry with the rise of digital technology and the potential for new digital-printing methods.
- Luxury Collectibles
- Creating luxury collectibles such as limited edition Barbie dolls can lead to disruptive innovation opportunities in the luxury goods industry with the rise of collectors and increasing interest in exclusive products.
Who This Affects Most
- Toy Industry
- The limited edition high fashion Barbie by Rei Kawakubo highlights potential for disruptive innovation opportunities and collaborations in the toy industry with the rise of collectors.
- Fashion Industry
- The incorporation of floral designs, such as pixelated prints, in fashion highlights potential for disruptive innovation opportunities and new trends in the fashion industry.
- Luxury Goods Industry
- The creation of luxury collectibles, such as the limited edition high fashion Barbie by Rei Kawakubo, highlights potential for disruptive innovation opportunities in the luxury goods industry with the rise of collectors and exclusive products.
