Just as having lots of women in a nightclub makes a particular bar more attractive to men, so too with video games. If men know that women are playing a certain video game, (especially online) then that particular game holds a stronger lure.
Video game developers are tapping into this notion by creating adult-oriented video games especially of interest to women. They know that if the women are playing, the men will be quick to follow and that totally opens up the market.
Case in point: Lapis - a game where the ladies take a cute blue character to her "happy place" as they navigate through a "magical pet adventure".
What's Driving This Trend
- Adult-oriented Video Games for Women
- Developing video games targeted specifically towards women can potentially open up a new demographic for the industry.
- Gender-inclusive Gaming Communities
- Creating a gaming community that actively encourages and welcomes women can increase the appeal of a game to both men and women.
- Inclusive Marketing for Video Games
- Developing marketing campaigns that show diversity and inclusivity can attract a wider audience to video games.
Who This Affects Most
- Video Game Development
- There is potential for the video game industry to expand their market by targeting women as a specific demographic with new and unique titles.
- Gaming Community Management
- Creation of gaming communities that are inclusive and encourage participation from women can lead to a more larger and diverse gaming community.
- Marketing and Advertising
- Creating marketing and advertising campaigns that showcase inclusivity and diversity in video gaming can generate broader appeal to the gaming industry.
